All Hands on Deck: When to Bring on Extra Help for Your Digital Transformation Session

AirBnB recently earned the top spot on CNBC’s Disruptor 50 list, and was estimated to be worth as much as traditional hotel giants Hilton and Hyatt combined. Nowadays, not moving fast enough to embrace a digital transformation can cost even the most well established incumbents a large chunk of their business.

However, the threat of digital disruption is not new. Most Fortune 500 CEOs will publicly affirm their urgency on setting sail on a digital voyage. Yet internally, management often finds itself at odds on how exactly to leverage offshore software development technology to transform their current business model.

There is no “cookie cutter” checklist to jumpstart a digital transformation. It is a complex journey that requires: 1) a strong managerial commitment to change; 2) a radical cultural shift that allows an organization to gravitate away from rewarding risk-aversion and responsible asset management, towards rewarding innovation, experimentation, and risk-taking 3) upgrading the talent pool within a company to acquire cutting-edge digital abilities.

So once a company has embraced a digital transformation with the full support of management, and has explored specific business ideas they would like to “digitize”, how can they actually get the ball rolling and execute?

Work out exactly what your users want, and what that will entail

The digital world is built with software — an engineering feat that coordinates creativity, design, and hard engineering to make thousands of lines of code transform into a useful tool. But with the advent of the mobile digital age and “apps”, users demand that software be more than practical —they want it to be intuitive, simple, ergonomic, easy to learn, and yes, also beautiful.

Let’s suppose that the company ACME —a traditionally successful mid-market incumbent player with 30+ years in the industry—wants to start a digital transformation journey. Let’s suppose, also, that ACME has clear management support and has arrived at a promising new idea for leveraging technology to open a new line of business. Should ACME tackle the digital initiative alone? We suggest not, and here’s why.

offshore software development - psl corpThis frontier is mired with obstacles and setbacks, that will require a particular way of building software to overcome them. For example, the new software application must be:

●      Highly scalable and flexible, requiring engineering know-how to make it cloud-ready, elastic, and easily to integrate with other cloud-services

●      The application must be “easily refreshable” —it should allow new features to be pumped into production several times a week without salient hitches or bugs, which requires technical skills in building “infrastructure as code”, automatic testing, and DevOps to guarantee a constant “stream” of quality code

●      The application should embody modern design tenets both in usability and graphic attractiveness (which requires skills in design thinking, customer journey ideation, and modern user interfaces, among others).

Understand the strengths and weaknesses of your existing team

ACME’s current software engineering and design departments might not be up-to-date on the technologies that will allow them to successfully navigate the frontier of creativity that defines a new product. For many companies, there’s often a mismatch between the talent in its ranks, and what is required to solve the technical challenges at hand.

Established players in many industries are often quite old-fashioned in the way they manage the creative process. It is common, then, that internal marketing, customer service, or IT departments of traditional organizations are seldom prepared to collectively deploy innovation mechanisms that allow them to experiment effectively. That is, processes that allow them to think out of the box and find new ways to serve customers who are frustrated with the status quo and long for a better digital way to consume their services and products.

Companies must know when they need a helping hand

It’s hard to know what to look for if you have not lived through a digital innovation process. The quickest way to kickstart change is to learn by doing. Companies should hire not simply a “theoretical consultant or a coach” in digital innovation, but an outsourcing partner that can provide a real-life example of how to operationalize digital innovation within the company, in the form of a real product.

An outsourcing partner can help ACME’s technology department use the agile approach to software development – which focuses on being as ‘lean as possible’ and developing a minimum viable product (MVP). An initial test market will use ACME’s software and react to it, generating valuable user feedback. ACME can then take this back to the drawing board and quickly iterate on a Version 2 of the product, to be once more presented to the market. This cycle continues until ACME achieves what is called “Product-Market-Fit”.

Working with an outsourcing partner to develop a product is important for many other reasons, too. Firstly, it’s critical that an organization’s first projects in which they ‘go out on a limb’ in the digital age are successful. Early wins will generate a positive dynamic, and provide the confidence that allows management to further accelerate digital change.

And although agile requires technical skills, it also requires a change in behavior and company culture. An outsourcing partner that understands agile development behavior is a great way to cross-pollinate an agile culture to the existing organization.

And lastly, an incumbent without agile expertise will take a long time learning the ropes, potentially endangering the success of the project because of delays or loss of credibility within an organization afraid to change. Working with an experienced software outsourcing partner, on the other hand, provides a “guided laboratory” that allows both the incumbent to learn how to deploy effective software engineering practices for digital innovation, while ensuring an effective time-to-market for the particular initiative.

Undertaking an agile transformation can be daunting. But learning from an experienced outsourcing company will help an organization to quickly internalize agile engineering methodologies —and the undergirding culture of innovation that comes with them—under a learn-by-doing model. This will help them to evade the common “rookie” mistakes, and shorten the journey to a successful digital innovation.

For more info, please visit https://www.pslcorp.com

Ways to Optimize Your Online Exposure Through Seo (SEO).

For any business, it is vital to produce a robust online presence and guarantee easy accessibility to targeted visitors. The more beneficial a site is to the user, the better it will certainly carry out in SERPs. SEO is an investment that will certainly assist you gain exceptional online exposure. On-page and off-page SEO methods, when implemented correctly can do marvels for your business. It would be a good idea to carry out a method that uses both SEO and SEM together.

Ways to Get Maximum Online Exposure with SEO.

Let us discuss this with an example. Think of that you run an elevator & lift business that serves the locations – New York, New Jersey and Connecticut. Your main goal would be to enhance the online presence of your company site. Here are certain SEO tips to aid you out.

Make your site user-friendly: Create a distinctly developed site with quickly accessible pages. Make sure not to pack your website with too numerous heavy images. This might enhance the loading time, triggering the visitor to relocate to your rival’s site. Keep in mind to add a call to action or a fast contact kind in each page you create.

SEO Kuala LumpurSelect the best domain name: Having a pertinent web address is important in regards to brand recognition and is an important part of an effective optimization plan. A simple domain name associated to your business or targeted keyword such as “homeelevator.com” or “homeelevatorcompany.com” is perfect since it makes it easy for a searcher to just type business name into a browser to find your business. Even believed this helps it is not required. Exact Match Domain is not important. Nowadays getting domains like that are challenging. Search Engines are not interested in an exact name however making sure your brand is well established in your domain name.

Do your keyword research: SEO kuala lumpur begins with the words key in the search box. It is crucial to rank for the best keywords. Ensure to pick less competitive, geo-targeted long tail keywords particular to your company. This can bring in the right kind of visitors to your site. Select the keywords that your potential customers may enter to find you such as “Home elevators NY, NJ, CT” or “Multilift Vertical Platform Lift NYC”.

Advanced keyword research study tools such as Google AdWords tool, Wordtracker and Market Samurai can be made use of to discover targeted keywords.

Produce appealing content: Create fresh material for web pages, posts, blog sites and newsletters that will certainly engage your current and possible clients and educate them on the advantages of quality elevators and lifts and why your business is their best option. Ensure your content is special with the best keyword density, sticking to the most recent Google algorithms.

Optimize your title tags and meta description: A title tag is the primary text that explains an online file. Title tags should be detailed and legible. Often visitors go for the simpler option of checking out the meta tag and description to understand about your website, rather than opening the site and reading the whole content.

Get quality back connects: Growing the link profile of your site is important to get interest and traffic from search engines. It is likewise crucial to obtain quality links from pertinent websites related to your company. Your link structure campaigns can consist of sharing visitor posts, reviews, case researches and RSS feeds. Ensure to include keyword-rich anchor text.

Be active on social networks sites: Social media presence can produce awareness of your elevators/ lifts and brand, and assist you reach the millions of users on social networks platforms. Make sure to regularly update your social media profiles, and share intriguing content/ videos that can encourage more purchasers to contact you via social networks.

Go mobile: Mobile optimized site is a need now with more and more people making use of Smartphones and tablets to search for businesses. The mobile version of your site remains in truth a smaller version of your existing website with a more simplified design. Make sure your area is “findable” to mobile searchers.

Track the progress of your website. Use Google analytics to keep a close eye on your visitors’ activity and to determine the sources of your traffic.

Have you got enough time for all these SEO efforts along with handling your core company? Most companies do not. Then the option would be to outsource your SEO jobs to a seasoned SEO company. Staying constantly abreast with all Google updates and modifications, skilled SEO specialists at trustworthy firms guarantee thorough services at affordable rates. http://www.robin-ooi.com/seo-kuala-lumpur/

The Top 20 SEO Tips for Your Business Benefit

Without Search Engine Optimization, the top websites wouldn’t be where they are today. SEO is the driving force behind the success and failure of websites in the modern day. Let’s take a look at the top 20 SEO tips that every business should try and implement:

RobinOoiSEOServicesMalaysiaContent over Keywords: While keywords are very important in affecting search engine rankings, they can never be more valuable than high quality content. A lot of websites choose keywords over content. Don’t make that mistake.

Social Media: Banking completely on SEO these days is quite futile. A lot of marketing activity can be done through websites like Facebook and Twitter. Social media has provided businesses with new avenues for marketing and promotion.

Update Content: Everything in the world of business is dynamic. So why shouldn’t your website be the same? Keep updating your website’s content in order to move with the times.

Quick Loading Times: Using the top 5 SEO tools, businesses should ensure that their websites have fast loading times. It is an impatient world out there, and to keep people waiting means losing out on business.

Being Mobile Friendly: It is the age of smartphones and tablets, and developing your website for those platforms will undoubtedly help in bringing forward new customers.

Quality Link Building: Link building through social media channels or guest blogging is recommended. You even have the license of going completely original.

Reader Comes First: Always prioritize the visitor. Many websites fail because the developers were too worried about the search engines.

Avoiding Jargon: Jargon, or technical terms, should never be used in the content. People will steer away from your website as soon as they notice words they can not understand.

Reputation Management: The benefits of availing your business’ products and services should be promoted, while negative reviews should be kept in check.

Attractive Website Design: Design a website that is attractive. People are bound to remember visually attractive websites.

Ease of Use: Navigating through your website should never be a hassle for visitors.

Domain Name Keywords: Your domain name can make do with a few keywords, but make sure that you don’t overdo it.

Keyword Density: Just like the domain name, keywords, if you overuse keywords in the content, it will make for terrible reading and visitors will quickly understand that you hold search engine rankings dearer than the visitors’ attention.

Optimize Images: With the help of title and ALT tags, all images on your website can be optimized as well. Why just optimize text when you can do the same for images as well?

Creating Internal Links: Relate latest stories with old ones by creating internal links within your website. Page views can be increased greatly by using this tactic.

Sitemap Submissions: Submitting your sitemap to search engines can get your website a vast amount of organic traffic.

Comments: Encourage user comments and reviews. But make sure to make the comments section moderated for avoiding spam.

Monitor Progress: You can compare malaysia SEO tools and use the ideal one to help you in gauging the progress of the implemented SEO techniques.

Variation of Keywords: Never use the same keywords again and again. Use variations to keep content fresh and unique.

Web Hosting: Employ proper web hosting services for the making your website responsive. http://www.robin-ooi.com

3 Top Tips to Make Sure Your Website Is SEO Friendly

When you, as a business, look at your site there will be 2 various things running through your mind. You need to both want it to look good as well as doing what you desire it to do, whether that be to obtain audiences to send their email addresses, make them pick up the phone or get them to register for a blog site. However no one is going to be doing anything if they are unable to find your site and so you do require to make certain that your website is SEO friendly.

So right here are three things that you have to ensure our website includes so the online search engine enjoy it!

Keyword material

SEO Services Malaysia | Robin Ooi CompanyYou should have talked with some marketing business regarding your SEO malaysia campaign and the design of your site and during this period you need to have discussed which keywords your website is going to include so that when individuals type search terms into Google which are appropriate to your site you will rank for them.

Correct calls to action

One thing that people do not such as is when they want to ring you but discovering your contact details is a total headache. This suggestion is more about increasing your conversion rates but it is likewise pertinent to SEO. Make sure that your contact number is clearly visible but not too brash on your site.

The ideal tags

As soon as your website has been created you have to make certain that it consists of all the right title and HTML tags throughout the whole site, making it nicer for online search engine like Google to read. http://www.robin-ooi.com